Tom De Graeve
An Artist called Tom
After finishing university in LA, USA, he worked with the biggest music impresario ever, Mister Bill Graham,’ his mentor and godfather of R&R, who crashed with his helicopter in ’91, on his way to Stevie Ray’s concert.
Depeche Mode was the first band he brought to the shoreline amphi theatre in Mountain View’ and launched U2, Joshua tree, Echo & The Bunnymen, Simple Minds, David Gilmore and many others in NYC, under the direction of his beloved mentor
Bill who called him ‘The Crazy Belgian Guy.’
That name he thanks to his great artistic talent, guts, beautiful and amazing mind, his vision and typically impossible, adorable atitude.
Tom has an unlikely impressive knowledge about EVERY single music genre and voice type, idem dito for all the different possible instruments existing on earth.
He feels and sees the EQ, the character, the syncopate and improvise abilities of every artist, after working with legends, icons such as Sade, Alicia Keys, Sting, Nathan East, just to name a few ..
Traveling and living all over the world, he continued his career as a Graphic Designer, Art Director, abreacting his creativity and tremendous brain thoughts at several major projects.
A very nice spin off arised in Portugal when he meat his good friend Joao Pestana Dias, General Manager at 'Fadus Special Events', who stands for The Trade Connection * Portugese/ Turkish NETWORK', which has, as main goal, the intention of giving expression to 'The Cultural & Economic Trade' between those two nations.
Sharing his gift, talent, knowledge, know how, talent, passion, love, respect and gratitude for children, people and music, he is one of the examples of PUSHING THE WORLD FORWARD.
Tom is a freelance designer and art director, with offices in Brussels, Lisbon, The Hague and Istanbul.
Thirty years of experience have allowed him to hone his distinctive style across a wide range of media.
From conceptual and strategic branding and development, to design and art direction; from events and marketing, to web and graphic design; from photography to fiilm – whether it’s traditional or digital, for print or for the screen, Tom devours all things creative.
After earning his masters degree at the Marshall School of Business USC in Los Angeles, Tom immediately began designing for top agencies and brands.
Past and current clients include, ACT lighting design, Multi Development Corporation, Coca-Cola, Nintendo, Nescafé, ZOM USA, Extensa, Johnson & Johnson, Danone, Diageo , Caterpillar, MTV, HBO, The History Channel, The Biography Channel, and Ydreams.
Moving to Turkey in 2009, Tom established AIR, a freelance design and branding agency offering bespoke creative services to a broad range of international clients.
Tom is the creative director and project manager for all work undertaken by the company.
Alongside his commercial work, Tom continues to pursue numerous personal projects, including projection, film, photography, interactivity, digital communication, music and installation art.
His work has been featured in numerous exhibitions, garnering many recognitions and awards.
Eager to explore new and interesting avenues of design and communication, Tom continues to embark on new self-initiated projects and collaborations.